Hi, I'm Kellie Wright

Strategic Design Leader who identifies opportunities for innovation that drive business growth. I love leading collaborative teams on journeys of discovery to solve complex problems with a healthy dose of play and out-of-the-box thinking. My superpower? Launching products people love that stand out from the crowd.

User Research

Leveraging 5+ years of qualitative and quantitative research, I've guided product teams toward data-driven decisions. My expertise spans both solo research and leading small teams, ensuring user insights are at the heart of every project.
5 years | 300+ user interviews

UX Design

With over a decade of experience, I've honed my ability to create intuitive and engaging digital experiences by collaborating on seamless user journeys in SaaS. Skilled in crafting userflows, wireframes, and journey maps to inform design strategy.
10 years | 50+ product releases

Product Strategy

I'm a big-picture thinker who loves diving into the details. I've built and executed product roadmaps that have taken products from concept to market. I'm great at balancing long-term vision with short-term goals, to drive innovation and deliver results.
4 years | 10+ product roadmaps

Design Leadership

A strategic leader with a passion for inspiring and empowering teams. I set a clear vision for design teams, creating a culture of innovation and continuous learning. My belief in the power of play fosters a positive and productive work environment.
8 years | 3-15 team members

A brief history

AgTech Product, Bayer
UX Designer | UX Lead & PM | Director, Product & UX
2019 — 2024
Digital Marketing Agency
Sr. Designer | Art Director | Creative Director
2015 — 2019
Software Company
Product Designer
2014 — 2015
Creative Agency
Graphic Designer
2013 — 2014

My Work

Across diverse organizations, I've led the creation of high-performing UX infrastructure and workflows, cultivated exceptional design teams, defined compelling brand experiences, and translated innovative concepts into successful, revenue-generating products.

Transforming Combyne into a crop marketing powerhouse

Successful pivot in AgTech applying user-centered methologies to establish new product vision, leading to product acquisition
View project

Building a business case for a B2B product in AgTech

Discovery research, product concept, and market validation to launch a revenue-driving enterprise product in AgTech
View project

Designing Bayer ForGround from the ground up

A UX-driven journey to launching Bayer’s ForGround platform, increasing farmer adoption of sustainable growing practices
View project

Want to see more?

I've also crafted website designs, web apps, marketing campaigns, company branding and re-branding, print materials, and book designs for clients through my roles in agencies and freelance projects.

Creative Portfolio
career Highlights

4

successful products launched in agriculture technology (2021-2024)

1

company acquisition by Bayer CropScience in November 2022

200+

customer interviews conducted
in-person and 100+ virtually

30+

creative hires for digital agencies and SaaS product teams

Want to get in touch?
Drop me a line!

I’m always searching for meaningful passion projects, and I’m super into helping startups establish their vision.

Thanks for reaching out, your inquiry has been sent successfully. You should hear back within 2-5 business days.
Oops! Something went wrong while submitting the form.